In 2025, when founder Sophia Laurent was studying goldsmithing in Italy, she happened to stay overnight in a medieval monastery.
When the moonlight passed through the 12th-century rose window and sprinkled mottled silver light on the ancient silverware, she suddenly realized:
"The luster of jewelry should be like moonlight - not dazzling, but it can make people who look at it hold their breath."

So, Luna abandoned the solemn symbols of traditional jewelry and took "moonlight aesthetics" as the core concept:
▸ Flowing minimalism: Drawing on the curve of the moon phase, all edges and corners are transformed into gentle arcs
▸ Silent luxury: Insist on using low-key metal matte surface, only hiding a highlight at the turning point